Keychange is an international campaign and network for gender equality, which aims to diversify the current music industry to create a more sustainable and stronger community for everyone.
Keychange 2022 Talent Development Program
What is Keychange
WE BRING UNDERREPRESENTED GENDERS IN THE MUSIC INDUSTRY TO THE MAIN STAGE
Keychange is a movement that counts the discounted. We take action to empower talented underrepresented genders with training, mentoring, and network support plus conferences and showcasing opportunities at partner festivals.
Join us and represent!
WHAT DOES IT MEAN TO REPRESENT THE UNDERREPRESENTED?
As talent, festivals, orchestras, broadcasters, music agencies, we share the belief in and passion for music.
To represent the underrepresented means to take a stand so we don’t miss out on unique talent and artful expressions.
You can represent by pledging with us to work toward balance, inclusion and for a future where all voices are heard.
AN URGENT SITUATION CALLS FOR URGENT ACTION
Our present situation demands urgent action, we’re losing talent every day. Talent is distributed evenly, opportunities are not. We must go beyond the talk of representation. We must break down the barriers that are silencing talent. To achieve better gender balance and inclusivity for gender minorities on stage and behind the scenes, we need to work together to represent.
How to take action
THE KEYCHANGE PLEDGE
The Keychange Pledge it’s a document that music organisations sign to commit to achieving gender balance within their work/organisation.
The Keychange Pledge has already had a huge impact on the music industry. With the Pledge, Keychange offers an effective tool and tailored support to increase representation throughout the music world.
Festivals, venues, promoters, booking agents, record labels, companies, organisations, education institutes, broadcasters – we encourage everyone to take the Keychange Pledge and work with us towards a gender balanced music industry.
WHY A PLEDGE?
Representation of women and gender minorities in the music industry remains very low in all European countries. Across the participating countries’ collecting societies, women represent 20% or less of registered composers and songwriters. Earnings for women are even lower and women and gender minorities are underrepresented in leadership roles across the industry and on stages at festival programmes.
The Keychange Pledge represents a collective effort to change this landscape. Through the Keychange Pledge, Keychange is building a network of music festivals and organisations who are committed to achieving and transforming representation throughout the music industry.
TAKE THE PLEDGE
We are inviting all music organisations to take the Keychange Pledge. As all festivals and organisations are unique, we ask each pledge signatory to outline their own ambitions when signing the pledge.
- Orchestras could use the 50:50 target for composers commissioned and/or number of players, number of principal players, balance of senior staff
- Concert halls could look at line-ups on stage (as our Keychange festivals have) or other aspects of their organisation e.g. senior staff, backstage staff
- Conservatoires could look at students, lecturers, senior staff teams, live music programmes, visiting musicians
- Agents, publishers and labels may want to look at the balance of artists they sign
- Other charities or trade bodies could also consider the make-up of their Board and staff whilst pledging to encourage its members to sign up to Keychange as well
- Broadcasters could use the pledge to look at the guests they invite onto their shows or presenters and music broadcast
- Publications and those employing editorial staff could apply the Keychange pledge when commissioning writers, editors, photographers etc.
- Organisations with youth groups or education programmes may also want to apply a Keychange pledge to this area of their work
JOIN THE KEYCHANGE NETWORK
By taking the pledge, you will become a part of the Keychange network, comprising 500+ festivals and organisations that are working towards equal representation in the music industry.
Here’s the complete and updated list of the organizations of the different Keychange partner countries that have signed the pledge.
- Espresso Studio
- Futura 1993
- Indigeno Fest
- Locus Festival
- NoOx Management
- Victoria Music
- We Reading
HOW TO TAKE THE PLEDGE?
Or go directly to keychange.eu/what-can-i-do/as-a-music-organisation-representative#pledge and reach out to our global team!
Apply to our call for participants
ARE YOU AN UNDERREPRESENTED TALENT?
Are you ready to take your career to the next level? Would you benefit from being part of an active network of brilliant talent from accross the world?
Apply to the Keychange programme for export opportunities, training, mentoring, showcasing, and promotion globally.
WHAT’S KEYCHANGE TALENT DEVELOPMENT PROGRAMME
Keychange supports women and gender minority Artists and Innovators to take part in an extensive talent development programme of showcases, panels, workshops, mentoring and creative sessions. The year-long programme takes place at 13 festivals across Europe and Canada, including 2 full network meetups in February and September. As well as exporting opportunities, the Keychange talent developement programme helps participants to get to the next stage in their career through targeted training. Our partnership with shesaid.so on our we.grow mentoring programme helps to build confidence and address any barriers they might face with personal one-on-one support; inspiring and empowering participants with direct access to experienced role models. Our Capacity Building Programme offers bespoke panels, webinars, workshops and group sessions featuring speakers from organisations such as Ableton, The Orchard, Twitch, Music Declares Emergency, TikTok and more.
Have you experienced barriers because of your gender? Do you need to build your confidence and your contacts list? Keychange supports exceptional talent from across the world to the next stage in their career. We recruit 74 participants in each cohort and provide them with the opportunities they need to progress. We can help you realise your potential and become the leaders of tomorrow.
WHAT DO I GET AS A KEYCHANGE PATICIPANT?
Each participant gets a travel bursary so they can attend at least 2 international Keychange events. At these events they will have access to a bespoke training programme featuring inspirational speakers and development opportunities. In partnership with shesaid.so, each participant will have the option to take part in the online peer-to-peer mentoring programme, we.grow. As well as being part of our international movement for equality, with new connections to partners, sponsors, signatories and Ambassadors, a significant part of the programme is engaging with (and collaborating with) the 74 participants who are part of your cohort. The more you put into Keychange, the more you will get from it!
WHAT MONETARY SUPPORT OPTIONS ARE THERE?
Each participant will get a baseline travel bursary. We allocate extra funds to participants who are based in Canada (as they need to travel further), to participants with childcare needs, and to participants with access needs.
HOW DO I APPLY?
We recruit participants in 2019, 2021 and 2022. Our current round of applications are now closed, but do keep an eye out in summer 2022 when we launch our next call!
On Keychange social media channels and on the keychange.eu website, you will find more information and insights on how to fill out the application, but for any doubts you cannot answer you can contact us at and we’ll be happy to help!
WHAT’S THE SELECTION PROCESS AND NEXT STEPS?
The partners in your country assess your applications based on the quality of your work, your application, and if they think now is the right time for you to be involved in the programme. Applications are scored and a shortlist of applicants are taken through to the live decision panel. Our festival partners then select the applications that they would like to come along to their festival.
Sponsorship / Support
Are you an organization, a foundation or a donor who wants to support the Keychange movement also from an economic point of view? As a supporter and sponsor of Keychange you can become part of an international network of organizations in the music sector and brands that together have decided to embrace the Keychange cause and donate to the movement internationally: you will be able to enhance the visibility of your brand on an international level, communicating the commitment of your organization on an important and increasingly topical issue such as that of gender equality.
Numerous collecting companies, such as STEF, STIM, and Songtrust, have already supported the Keychange movement, as well as streaming platforms such as Soundcloud.
WANT TO KNOW MORE ABOUT KEYCHANGE?