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Formats
Formats
Our formats are versatile and scalable, with a strong brand identity and defined targets. Developed to generate an impact that chimes with our mission, they are open to external partnerships and provide platforms that can accommodate content and players from throughout the industry.
Each format comes with proposed solutions for a broad spectrum of visibility, public relations and networking needs.
Linecheck
It’s the foremost international networking event in the Italian music industry and one of the most important in Europe. As Main Content Partner of Milano Music Week, it is part of the ETEP European circuit and the INES network, two of the continent’s leading networks for promoting new musical talent.
Linecheck unfolds across two dimensions:
• the music meeting, which offers around 2000 industry workers the chance to take part in over 80 different events exploring a raft of topical issues that affect the industry, ranging from new technology, live music and recording to adjacent sectors like fashion, architecture, visual design, and communications.
• the festival, which introduces new artists and music trends, targets the savvy audience from the meeting and the most sophisticated music lovers. Over the years it has launched international artists like Lewis Capaldi, Arlo Parks, and Moses Sumney, as well as creating original productions with Motta, Iosonouncane, and Colapesce.
Heroes
Heroes Festival, which in just three editions has become a stable and nationally recognized project, has solidified its identity as a mainstream project with social impact within the music ecosystem, while also experimenting with an effective “local” social impact model.
After its first three years in Verona, starting from 2024, Heroes Festival is expanding its horizons: through the fusion of technological innovation and environmental sustainability, the Festival will move to Naples and become a platform for international figures from various fields to come together, engaging the local community through entertainment. Music, Science, and Sustainability: united for the region and the Common Goods.
Past editions
In 2020, Heroes became the first major hybrid concert in the history of Italian music, taking place through paid live streaming and allowing the audience to access the content from a distance. The employed platform enabled the audience to interact with their favorite artists and enjoy special content reserved for the online community.
Each year, Heroes has also been dedicated to a significant social theme, for which the proceeds of a dedicated fundraising effort have been allocated. In 2020, the theme was SUPPORT FOR ENTERTAINMENT WORKERS, in 2021 it was DIVERSITY, and in 2022 it was ENVIRONMENTAL SUSTAINABILITY. The United Nations’ 17 Sustainable Development Goals (SDGs) form the core values of the entire event.
Housewarming
Kicking off in 2019, Housewarming has become a yearly music event at BASE Milano, one of the city’s best known multifunctional hubs, and spreads throughout a network of regenerated urban spaces in different areas: redeveloped squares and factories, production plants, places to be reinterpreted and reinvented.
At Housewarming, every corner of this large, complex building dedicated to cross-pollination and the search for new modes of musical expression truly comes into its own.
12 uninterrupted hours that run the gamut from pop to experimental music experiences and crossovers between music, visual arts and other artistic expressions.
The setting flips the traditional front-facing, passive live music experience, with space, music and audience merging into an eccentric, informal whole that truly brings the event to li
Housewarming makes full use of technology to explore the new frontiers of entertainment through immersive sound, multichannel live streams, augmented reality and artificial intelligence.
