Formats

Formats

Our formats are versatile and scalable, with a strong brand identity and defined targets. Developed to generate an impact that chimes with our mission, they are open to external partnerships and provide platforms that can accommodate content and players from throughout the industry.

Each format comes with proposed solutions for a broad spectrum of visibility, public relations and networking needs.

Linecheck

It’s the foremost international networking event in the Italian music industry and one of the most important in Europe. As Main Content Partner of Milano Music Week, it is part of the ETEP European circuit and the INES network, two of the continent’s leading networks for promoting new musical talent.

Linecheck unfolds across two dimensions:

• the music meeting, which offers around 2000 industry workers the chance to take part in over 80 different events exploring a raft of topical issues that affect the industry, ranging from new technology, live music and recording to adjacent sectors like fashion, architecture, visual design, and communications.

• the festival, which introduces new artists and music trends, targets the savvy audience from the meeting and the most sophisticated music lovers. Over the years it has launched international artists like Lewis Capaldi, Dov’è Liana, Judeline, Arlo Parks, and Moses Sumney, as well as creating original productions with Motta, Iosonouncane, and Colapesce.

Heroes

Heroes Festival is a music, innovation, and social sustainability event that brings together leading figures from the music industry and changemakers working toward the sustainable development of both the musical and social ecosystem. It serves as a meeting point to share visions, create connections, and actively engage the local community to generate a visible, measurable, and scalable impact.

In 2025, the event produced by Music Innovation Hub renewed its commitment alongside the Italian Alliance for Sustainable Development (ASviS), in collaboration with UN SDG Action Campaign. The latest edition, themed World of Strangers, took place from 7 to 22 May across five cities (Milan, Genoa, Turin, Naples, and Rome) offering a musical journey that celebrated the encounter between different cultures, human connection and the power of music as a universal language.

Past Editions

Over the years, Heroes Festival has strengthened its identity as a music event with a significant social impact, addressing crucial issues for both the community and the planet.
In 2020, the first edition supported entertainment industry workers, with 40 artists participating and raising over one million euros for the COVID-19 relief fund Sosteniamo la Musica.

In 2021, the festival explore the issue ofgender equality, gathering 12 artists and donating 120,000 euros to Mission Diversity, a global initiative promoting inclusion and diversity in the music industry.

The 2022 edition featured singer-songwriter Elisa as its main artist, raising over 150,000 euros, which were donated to Legambiente for the European Life Terra project dedicated to reforestation and environmental protection.

In 2023, the festival highlighted the importance of reducing inequalities, with particular attention to uplifting marginalized areas such as Bagnoli in Naples. Producer and musician Dardust was joined by numerous emerging and local artists, bringing music and hope to a community undergoing social and cultural revitalization.

In 2024, our first edition in collaboration with Festival dello Sviluppo Sostenibile was dedicated to the theme of urban regeneration: a widespread music festival that travelled across Italy from north to south, strengthening dialogue with venues of significant social and cultural value.

Housewarming

Kicking off in 2019, Housewarming has become a yearly music event at BASE Milano, one of the city’s best known multifunctional hubs, and spreads throughout a network of regenerated urban spaces in different areas: redeveloped squares and factories, production plants, places to be reinterpreted and reinvented.
At Housewarming, every corner of this large, complex building dedicated to cross-pollination and the search for new modes of musical expression truly comes into its own.

12 uninterrupted hours that run the gamut from pop to experimental music experiences and crossovers between music, visual arts and other artistic expressions.
The setting flips the traditional front-facing, passive live music experience, with space, music and audience merging into an eccentric, informal whole that truly brings the event to li

Housewarming makes full use of technology to explore the new frontiers of entertainment through immersive sound, multichannel live streams, augmented reality and artificial intelligence.