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Projects
Projects
Based on the concrete needs of the industry and its stakeholders, we develop projects aligned with our DNA.
Ranging from an online international and European presence to the local level, every project we develop targets a specific segment of workers, artists, and audience, connected to us through a system of communication channels that include websites, social media, and platforms equipped with a CRM system that employs state-of-the-art technology and access solutions.
Social innovation
Keychange is a groundbreaking international initiative transforming the future of music by encouraging music festivals and organisations to achieve a 50:50 gender balance by 2022. Every year, 74 innovative up-and-coming artists from all over Europe and Canada will take part in international festivals, showcase events, collaborations and a roster of creative workshops. Keychange aims to speed up change and create a more inclusive music industry for present and future generations.
Hyperlocal Hub is a project by Music Innovation Hub, supported by the Municipality of Milan as part of the “Milano è viva nei quartieri 2023” schedule, and realized within Hyperlocal, the project by ZERO.
The schedule features live performances with a program of 6 local and international artists, including concerts and DJ sets spread across three stages. Music Innovation Hub will design the audio optimization and spatial sound system that will encompass the entire inner courtyard of the new headquarters of the Municipality of Milan, located at Via Sile 8, the event venue.
Hyperlocal is the offline and digital media platform by ZERO that depicts the cultural and creative landscape of cities, starting from their most elemental form: neighborhoods.
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Mission Diversity is an International Call, open to organizations (profit and non-profit) from the creative, cultural and musical world, which want to present musical projects created by groups of people (involving women and underrepresented gender minorities as protagonists) who can tell the issue of gender and cultural diversity at an international level.
Mission Diversity is planned and carried out by Music Innovation Hub social enterprise, together with the international network of Keychange and with PRS Foundation, powered by YouTube and with institutional partners such as ASviS, Italia Music Lab, UN SDG Action Campaign and UNAR – Ufficio Nazionale Antidiscriminazioni Razziali.
Play:Fair is a hybrid on-site and virtual half-day music activation that sets a new standard for music events: sustainable, accessible, scalable, and replicable. It is a major mobilization moment for individual action in the lead up to the Global Week to #Act4SDGs in September.
The music activation from Milan was broadcasted online making it accessible to people anywhere in the world. Local performing artists shared a stage to engage individuals worldwide to inspire, mobilize and connect people everywhere to #TurnItAround for People and Planet.
Accompanying the Play:Fair activation was a 3-episode series of the Turning Point Dialogues. Each episode aired consecutively three days before Play:Fair to give the audience insights into the thematic narratives of music and sustainability, climate, and food systems.
Professional training
Sae Institute is the most widespread global network of professional training centres in the music sector.
Since 2019, Music Innovation Hub has held the prestigious role of scientific consultant in the structuring and coordination of content for the SAE Bachelor of Arts in Music Business syllabus.
A two-year course in the workings of the music industry with the leading figures in Music 4.0.
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Cernobbio Music Campus is a project by Music Innovation Hub, Comune di Cernobbio and Associazione Mediterraneo Sicilia Europa with the support of Regione Lombardia within the framework of the grant Giovani SMART.
The training program, dedicated to young individuals aged 15 to 34, was divided into three modules: understanding the music ecosystem and principles of managerial skills, the creative program of musical experimentation, and the management and organization of cultural events.
The educational journey concluded in June 2023 with the Liberty Music Fest at Villa Bernasconi, an event realized by the young participants of the project.
Young Music Generation is a project financed by Regione Lombardia and developed by Consorzio SIR – Scuola di Impresa Sociale in collaboration with Make a Cube3, Music Innovation Hub and SAE Institute, with support from BASE Milano, Carousel Music School, and Bloom. It promotes a totally free training programme, made up of lectures, workshops with industry professionals, and a work placement abroad.
Tenax has been synonymous with Italian clubbing for 40 years, founding the leading school for DJs and electronic music producers 5 years ago. As of 2021, Tenax Academy has been developed in partnership with MIH, leading to significant technological innovations and online access to the courses held in the Florence, Milan and Bari centres.
Alex Neri, Marco Faraone, Francesco Farfa, and Gaetano Parisio are just a few of the teachers passing on the latest technological innovations in digital production and sound mixing techniques, both in the studio and live.
In Milan, particular attention has been paid to achieving gender parity among the teaching staff.
The Linecheck training programme goes beyond the festival and continues year-round courtesy of Linecheck Academy, a series of masterclasses with leading professionals from the Italian and international music industry.
The 2019/2020 masterclasses involved participation from Paola Zukar, Shablo, Giulio Mazzoleni, Macete, VICE, Noisey and many more.
Incubation
Music Tech Europe Academy is a new scalable training programme for innovators, startups, young business owners and European SMEs in music tech, which includes mentoring from experts in the music sector, founders of musictech companies, successful business managers in vertical industries, and investors from a number of European countries.
Call for application will open in September 2023
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JUMP – European Music Market Accelerator provides music professionals with a framework to develop innovative business models. Its objective has been to help the music industry adapt to shifts in the market, whilst also encouraging work on a transnational level.
CreativeSHIFT is a community of professionals and innovators in the cultural industries; a network set up by a diverse collection of industry players facing similar issues: from competition and funding to expertise and organisational culture. The 7 partners in the project – Börsenverein Gruppe, European Music Council, Federation of European Publishers, MediaDeals, MediaPro, Music Innovation Hub, SpielFabrique –, with support from the European Union, shared the goal of gathering and developing winning ideas aimed at building a more sustainable future.
The ongoing global health crisis means that music professionals face an uncertain future. The industry needs to develop new technological solutions to support artists and their teams. Next Stage Challenge is a European music tech initiative set up to find quick and lasting solutions to the challenges the music industry is currently up against.
Solidarity
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Scena Unita is the largest private initiative in support of music and entertainment industry workers.
As a promoter, MIH collaborates with CESVI and La Musica Che Gira on the fundraising campaign (over €2.5 million to date), which has featured more than 90 artists and involved dozens of businesses, with Amazon Prime and Banca Intesa among the most notable.
Three calls for applications have been launched: Employees | Freelancers/Self-employed | Restart projects
The COVID-19 Sosteniamo la Musica (Support Music) fund from Music Innovation Hub, promoted by FIMI, was set up to support musicians and music sector professionals during the global crisis.
Together we raised €850k, helping over 1500 workers with the involvement of 150 artists and a total of 250 hours of events.
The initiative was part of Spotify’s global COVID-19 Music Relief project, launched to support music industry professionals and artists through a difficult time: every euro donated to the MIH fund via the Spotify COVID-19 Sosteniamo la Musica page was matched by Spotify, making for a total of 10 million dollars allocated worldwide.